Social Networking Relationships

Social Networking Relationships Social Networking Relation 1.0 Introduction â€Å"Social networking is really recommendation between people about the things that they are interested in and they like†¦ this has stimulated people’s attention in terms of the importance of public relation. The people who are going on these sites didn’t want to be monetised, they didn’t want to be advertised to, so again editorial communication is so powerful, they would rather be communities that can exchange views that are untarnished.† Sir Martin Sorrell Social media is a global phenomenon in which old demographics no longer apply. Conversations happen at the click of a button. New communities are born every day and brands need to be involved; in the first instance to listen, and then to participate. Social media is booming. Every day new statistics, white papers and articles appear discussing its continued growth. Independent market analyst Datamonitor (2008) has revealed how quickly the number of people participating in online social networking is growing: the United Kingdom currently leads Europe, in terms of membership, and is expected to reach 27 million users a threefold increase on todays figures by 2012 (www.datamonitor.com). â€Å"Social networking sites are the reality television of the Internet,† said Jon Gibs (Senior Director of Media, Nielsen//NetRatings). â€Å"The content is relatively inexpensive for publishers to produce, and social networking is not a fad that will disappear. If anything, it will become more ingrained in mainstream sites, just as reality TV programming has become ubiquitous in network programming,† Gibs continued (www.acnielsen.com). â€Å"However, again like reality programming, the concept of ‘reality’ alone, or in this case ‘social networking,’ is not enough. In this competitive marketplace, sites also have to provide consumers with distinct content they can identify with.† A new survey reveals that almost 50 percent of attorneys are members of online social networks and over 40 percent of attorneys believe professional networking has the potential to change the business and practice of law over the next five years. â€Å"Online professional networking is a growing area of importance in the legal industry,† said Ralph Calistri, Chief Executive Officer of Martindale Hubbell and senior vice president of Global Client Development at LexisNexis. â€Å"As we develop a global network for the legal community through Martindale-Hubbell, objective research such as this survey by Leader Networks serves as an important way for us to listen to clients and guide our efforts.† Table: United States: Top 10 Social Networking Sites (March 2008) Source: AC Nielsen The Internet has broadened the area of word of mouth influences from interpersonal communication among acquaintances to online communication to general public (e.g. posting reviews). Harrison-Walker (2001) defined word of mouth as â€Å"informal person-to-person communication between a perceived non-commercial communicator and a receiver regarding a brand, a product, an organization, or a service.† Marketing practitioners try to encourage such â€Å"informal† communication in a positive manner, and several approaches such as â€Å"viral marketing† (Wilson 2000) and â€Å"buzz marketing† (Rosen 2000) have been developed. Facebook was created in February 2004 by Mark Zuckerberg, a student at Harvard University. According to Zuckerberg, â€Å"The idea for the website was motivated by a social need at Harvard to be able to identify people in other residential houses† (Moyle, 2004). Today Facebook has more than 7.5 million registered members at over 2,000 U.S. colleges and is the seventh-most-popular site on the entire Web with respect to total page views (Cassidy, 2006). Social networking sites are online spaces that allow individuals to present themselves, articulate their social networks, and establish or maintain connections with others. These sites can be oriented towards work-related contexts (e.g. LinkedIn.com), romantic relationship initiation, or connecting those with shared interests such as music or politics (e.g. MySpace.com). Users may use the sites’ communication tools to interact with those they know from offline contexts, such as school, or they may use the sites to meet new people. The way in which these sites allow for new connections to be made between individuals has resulted in proposed legislation which would bar libraries and schools to block minors’ access to social networking sites such as MySpace and Facebook (McCullagh, 2006). MySpace in particular has generated public concern due to its large member base 78 million registered accounts according to one source (Wright, 2006) many of whom are teenagers. There is little academic work examining online social networks. A 2005 survey of academic community members found that 90% of the undergraduates participated in a social network community, primarily Facebook, MySpace, and Friendster, and that many of them disclosed personal information such as email address (Stutzman, 2006). In her ethnographic work examining self-presentation and social connections among Friendster users, boyd (2004) notes that users have a variety of motivations for using the site, including connecting with old friends, meeting new acquaintances, dating, and furthering professional networks. In one of the few pieces to examine this new breed of online fora, Donath and boyd (2004) point out that one of the chief hallmarks of these sites is that links between individuals are mutual, public, unnuanced and decontextualized. In the sites that Donath and boyd examine, public displays of connections serve to warrant, or signal the reliability of, one’s identity claims. Social networking sites are distinguished from the first wave of virtual community sites in that they allow for both maintenance of existing social ties and formation of new connections. A hallmark of the early research on computer-mediated communication and virtual communities in particular is the assumption that individuals using these systems would be connecting with those outside their pre-existing social group or location, liberating individuals to form communities around shared interests, as opposed to shared geography (Wellman et al., 1996). However, some online community researchers have explored how online communities present opportunities for people in a common offline community to extend their interaction. Such a theme is articulated by Wellman et al. (1996), who note that â€Å"Although CSSNs [computer supported social networks] do transcend time and space, not all ties are either totally on-line or off-line. Much on-line contact is between people who see each other in person and live locally† (p.222). 1.1 Research Question This research studies the importance of social networking sites and aims to identify how motivations for using social networking sites influence the degree of interaction and the generation of word-of-mouth. Next, in order to study use patterns of social networking sites between users in United Kingdom and to explore the relationship between the degree of interaction and the generation of word-of-mouth, the following questions are generated. Why / how often do people use social networking sites? Are social networking sites users generating word-of-mouth? If so, what makes users generate word-of-mouth? Do the motivations of using social networking sites influence on the degree of interaction or on the generation of word-of-mouth? H1 Exploring the relationship between the purpose of using social networking sites and the degree of users’ interaction H2 Exploring the relationship between the purpose of using social networking sites and the generation of word-of-mouth H3 Exploring the relationship between the degree of users’ interaction and the generation of word-of-mouth in social networking sites Main Research Question: How effective are motivations for using social networking sites influencing degree of interaction and word of mouth in United Kingdom? At the same time, the growing importance of word-of-mouth on social networking sites is understood and discussed by both marketing practitioners and academics, and online word-of-mouth communication is considered as a new marketing tool (Kozinets, 1999; Croteau, 2006; Peattie, 2007; McKinsey Quarterly, 2007). Due to the similar characteristics between social networking sites and word-of-mouth communication, namely, relationship and interaction among people, a number of researchers tried to find out the connection between online communities and word-of-mouth, then, came up with various ways to measure word-of-mouth in the virtual world (Kozinets, 2002; Godes et al, 2005; Dwyer, 2007). In addition, after their introduction, social networking sites brought in a new organisational framework for online communities. According to Boyd and Ellison (2008), early online communities were constructed as ‘communities of interest’, but social networking sites these days are constructed as personal. In other words, social networking sites are centred around people rather than topics or ‘topical hierarchies’. 2.0 Literature Review 2.1 General Overview The study of personal influence and the idea that there are certain people who are especially influential over others has fascinated researchers, practitioners, and the general public for more than 60 years. Variously named in academic and popular circles, these people have been called opinion leaders (Katz Lazarsfeld, 1955), early adopters (Rogers, 1962/2003), influential (Weimann, 1994), and Influential Americans ® (Keller Berry, 2003), while the process of personal influence has been linked to, or synonymous with, various phenomena such as compliance gaining (strategic attempts to seek compliance from others in interpersonal settings; Wilson, 2002), the diffusion of innovations (how ideas spread in a culture; Rogers, 1962/2003), buzz (contagious word-of-mouth commentary about products, services, brands, and ideas; Walker, 2004), and tipping points (the point at which an idea, behavior, or product â€Å"tips,† crossing a threshold from being a minor phenomenon to a wild epidemic; Gladwell, 2000). Numerous organizations, for-profit and not-for-profit, in an assortment of industries (consumer products, fashion, health care, law, higher education, etc.) have sought to capitalize on a renewed awareness and interest in the influential role that informal conversation and relational networks play internally to an organization (e.g., in terms of sharing knowledge within and across organizational units; Cross Parker, 2004; May Zorn, 2002) and especially to external audiences (e.g., in the case of viral and buzz marketing). Thus, although the power of stimulating word-of-mouth and relational networks has been known for some time (Arndt, 1967; Whyte, 1954), a more recent phenomenon is when certain firms seek to consciously engineer buzz in relational networks (Balter Butman, 2005; Dye, 2000; Godin, 2001; Ozcan, 2004; Rosen, 2000;Walker, 2004). For example, some firms (such as Big Fat Inc.) pay people to go out and talk up a brand, either in face-toface or online settings, where the fact that they are employed by a marketing agency is not disclosed (a form of â€Å"undercover† marketing). Other firms (such as BzzAgent, Inc.) actively recruit volunteers who willingly participate in a campaign by going out and buzzing the product or service (oftentimes in exchange for points that can be redeemed for prizes or the knowledge that they are the first among their peers to have access to a new product) and then report back to the buzz marketing company their own and others’ feedback about the product (the company then compiles and analyzes these various reports from the field and presents them to the client). Still others (e.g., Proctor Gamble’s Tremor program) form an extensive network of carefully selected teenagers to create buzz among peers for their clients’ brands and products (Wells, 2004). These distinct kinds of organizational marketing practices have raised a number of ethical concerns, some more than others. In addition to whether or not the institutional identity of the agent is disclosed, whether or not the person buzzing the brand is doing so for some form of compensation, and whether or not agents involve minors younger than age 13 (Wells, 2004), a significant concern is that through buzz marketing marketers are better able to infiltrate everyday conversations and relationships (Walker, 2004), which might be regarded as further instantiation of corporate colonization of the lifeworld (Deetz, 1992). With traditional forms of marketing and advertising efforts, consumer audiences can â€Å"tune out† or â€Å"turn off† the advertising. However, what happens when the marketing is your friend or family member, in online and offline conversations? Is society increasingly falling prey to the â€Å"commercialization of chit-chat?†(Walker, 2004). Although these concerns are not new— for example, marketing to known others has been well-documented and critiqued in terms of Tupperware parties (Frenzen Davis, 1990; Taylor, 1978) and multilevel marketing companies (Biggart, 1989; Carl, 2004; Fitzpatrick Reynolds, 1997)—the fact that increasing numbers of well-known, mainstream organizations seek to amplify buzz in social networks has elevated the concern (Vranica, 2005). 2.2 Word of mouth Word-of-mouth has grown in popularity over the past several years as a marketing and research medium (BzzAgent, 2005). Marketers seeking to find new methods for reaching customers and communicating with them have wondered if word-of-mouth could provide a potential solution to the dwindling return of traditional marketing platforms. Since the beginning of organized marketing programs, marketers viewed word-of-mouth as an incredibly valuable, yet uncontrollable, result of effective marketing practices. Many marketers have implemented plans to fool word of mouth into occurring, seeding the marketplace with shills (paid actors talking up products and services). They found the results effective but extremely risky, since consumers didn’t like being deceived. In recent years, a number of companies have formed, seeking to harness the power of authentic word of mouth (BzzAgent, 2005). By organizing real consumers, they train them to share their honest opinions more effectively. Defining word of mouth can be tricky, especially in light of the Internet and recent emergence of buzz marketing firms. According to Buttle’s (1998) review of marketing research, Arndt (1967) discussed word of mouth as face-to-face communication about a brand, product, or service between people who are perceived as not having connections to a commercial entity. Bone’s (1992) definition is similar though she noted that word of mouth could be a group phenomenon: â€Å"An exchange of comments, thoughts, and ideas among two or more individuals in which none of the individuals represent a marketing source† (p. 579). Stern (1994) distinguished word of mouth from advertising in that word of mouth is face-to-face, interactive, ephemeral, spontaneous, and does not include such features as clever turns of phrases or jingles. Buttle (1998), however, found these definitions unsatisfactory because (a) Word of mouth can include talk about an organization (in addition to a brand, product, or service), (b) it can be electronically mediated (such as cell phone, chat rooms, e-mail, Web sites, â€Å"tell-a-friend† hyperlinks, etc.), and (c) more and more companies may offer incentives or rewards for consumers to spread word of mouth or make referrals (e.g., to refer friends and family members for a company’s services). Buttle concluded that currently the only distinguishing feature of word of mouth may be that â€Å"word of mouth is uttered by sources that are assumed by receivers to be independent of corporate influence† (p. 243). In contrast to traditional word of mouth marketing research, research on buzz marketing is still in its infancy. Verlegh, Verkerk, Tuk, and Smidts (2004) mentioned, but did not study, buzz marketers in their experimental research on whether or not financial incentives used when stimulating customer referrals alter the meaning of the situation such that consumers would perceive the word of mouth episode to be â€Å"persuasive† rather than just friendly, peer advice. Thomas (2004) represented an early conceptual piece on buzz marketing where it was defined as the â€Å"amplification of initial marketing efforts by third parties through their passive or active influence† (p. 64). An early empirical study that applied insights from existing word of mouth and social network research from a firm’s perspective was conducted by Godes and Mayzlin (2004). Abundant research demonstrates that word of mouth (WOM) is one of the most influential channels of communication in the marketplace. The reasons for WOMs power are evident: word of mouth is seen as more credible than marketer initiated communications because it is perceived as having passed through the unbiased filter of people like me. At a time of declining trust in institutions, research shows that its influence is growing stronger. In a recent national survey (Harris Interactive, 2006a), U.S. consumers were asked which information sources they find useful when deciding which products to buy in four common product categories. WOM and recommendations from friends/family/people at work/school were by far the most influential sources for fast food, cold medicine, and breakfast cereal. For personal computers, a highly technical category, we saw a strong reliance on expert advice in the form of product reviews and websites, followed by WOM as the next most useful. The consumer marketplace in which any enterprise operates is a complex, dynamic system. A study found that disinterested, ill-prepared and unwelcoming salespeople lead to more lost business and bad word-of-mouth than any other management challenge in retailing. There are a variety of different triggers for having a bad shopping experience, including things like parking or how well the store is organized. Some of those things retailers can do something about and some of them they cant. But frankly, a very important part of the retail experience is the interaction with the sales associate, says Wharton marketing professor Stephen J. Hoch, director of the Baker Initiative. In a telephone survey of 1,000 shoppers who were asked about their most recent retail experience, 33% reported they had been unable to find a salesperson to help them. Many of these shoppers were so annoyed by this one problem that they said they would not return to the store. According to the Wharton analysis, sales associates who are missing in action cost American retailers six percent of their customers. Add to that the 25% of consumers reporting they were ignored outright by sales associates no greeting, no smile, not even eye contact (Arndt, 1967; Aaker et al, 1996; Reingen and Kernan, 1986). This lack of engagement turned off three percent of customers to the point where they said they would permanently stay way from the store in which they encountered this behaviour. Hoch remains puzzled by sales associates who retreat from potential customers. You would think that if these sales associates are spending the whole day interacting with people, they would be a lot happier in their own life if they were friendly. Instead, they pull into their shell (Brown and Reingen, 1987). Whats wrong with saying, Hi, how are you doing?' According to Paula Courtney, president of the Verde Group, survey respondents were not frustrated by sales associates who seemed overworked or outmanned by shoppers. Its the conscious ignoring that irritates them, she says. Customers would walk into a store and the store representative would see them and continue to put items on the shelf or watch the cash register or do administrative work absolutely ignoring the fact that an actual person was in the store (Cox, 1963, cited in Brown at el, 2007). In the above example, the degree of interaction was bad with consumers at a particular retail outlet. This provided bad word of mouth and hampered long term sustainability for the retailer. In other words, this forms the central part of the dissertation that degree of interaction and word of mouth are slightly interrelated. 2.3 Motives of Social networking British anthropologist Robin Dunbar estimates that humans can only maintain stable relationships with around 150 people. That number refers to significant relationships like those in a family or tribe and other purposeful groups. Yet in todays over-informed digital business world, where bloated data moves at the speed of thought, its not who you know that really counts, but who knows you (Kozinets, 1999; Boyd and Ellison, 2008). Professional online social networking tools are invaluable in creating personal brand equity and raising awareness about who you are, especially beyond your 150 closest friends (BBC News, 2005). Online social networking software enables you to find quality people who may not be familiar with you, or with your organization, and creates an opportunity to connect with them and sell them on your opportunities (Boyd and Ellison, 2008). They may be unfamiliar with your company or business, or may not have even been looking for something. Because you already know someone who knows them, you can feel more comfortable that they are a quality prospect or at least can do some checking around (Boyd and Ellison, 2008). Also, because of that mutual connection, you can more easily overcome cumbersome barriers and begin a relationship with a little more trust and warmth than with a total stranger. Like Six degrees of Kevin Bacon, social networking sheds light on the contacts you never knew you had. For example, you can contact people in your network to: Rekindle old connections Maximize value in your weak connections Build business relationships with clients or hiring managers Find and meet prospective job-seekers Grow a referral network Heighten your corporate and personal brand Make new connections and grow your sphere of influence Open doors to future career opportunities, increased pay, or promotions Increase visibility, which improves influence and effectiveness internally with your organization as well as externally Social networking also helps you find new leads for networking into companies to: Educate yourself and ask questions about other organizations Conduct competitive intelligence on companies, industries, or individuals Make fewer cold calls and better prepare for them Leverage contacts you already have With the help of existing literature, Ridings and Gefen (2004) categorised four reasons to join online communities: ‘information exchange’, ‘social support exchange’, ‘friendship, and ‘recreation’. Firstly, people choose to use online communities to access and exchange information. By using online communities, people can access a huge amount of information generated by other users since online community providers offer effective systems or technologies in order to make their users easily exchange, create, request and search information (Hagel and Armstrong, 1997). The second reason why users participate in online communities is to obtain the social support. Wellman et al (1996) suggested that online communities give emotional support and sociability to their users by giving ‘a sense of belonging’. For instance, Mickelson (1997) gave examples of online communities which focus on recovering social problems such as alcohol and drug addicts in order to explain why the social support can be the motivation of using online communities. Thirdly, people join online communities to manage relationships. To seek friendship or to generate social capital, which can be defined as the resources gathered through the relationships among people (Coleman, 1988), online community users interact with other users with the aim of establishing and continuing relationships. For example, offline social capital can be generated by means of online tools, especially using social networking sites when people want to expand or keep up their offline relationships. Lastly, recreation is another reason why people experience online communities. In conclusion, how word-of-mouth affects consumer behaviour can be described by those three factors; tie strength, homophily, and source credibility. As mentioned above, Brown et al (2007) and other researchers (Silverman, 1997; Money et al, 1998; Bansal and Voyer, 2000) explored the nature of word-of-mouth in online communities. Finally, the summary of the research above is compared by Brown et al (2007) as the following Table 1. Table 1: A Comparison between offline and online social network constructs Offline Online Tie Strength Definition The intensity of a social relation between pairs of individuals The intensity of an interactive and personalised relationship between an individual and a website Homophily Definition The degree to which pairs of individuals are similar in terms of certain attributes The congruence between a user’s psychological attributes and website content Source Credibility Definition Perceived competence of the individual source providing information Perceived competence of the website and its membership Source: Brown et al, 2007, pp. 10 Table 1 Bottom line: It could be seen that different internet users have diverse motives to enter social networking sites. Fulfilment of motives can enhance positive word of mouth and higher degree of interaction of a particular website. As per previous academic literature there have been negligible cases that internet users have entered social networking with out motivations. This forms the foundation of dissertation. 3.0 Research Model 3.1 Research approach The research strategy we intend to adopt is a combination of multi-methods, of deductive, inductive and exploratory. Quantitative data will be collected throughout the life cycle of the project, from secondary sources: journals, databases, past dissertations, newspapers and magazine articles etc. We propose to use the following secondary databases to conduct quantitative data research: Emerald Full text Emerald Reviews Emerald Abstracts Swet Wise Reuters Business Insight Regional Business News Questia Media Primary research will be conducted, using a closed questionnaire designed to predict average behaviour of children in general (Saunders et al. 2003). The inductive approach takes to account interpretivism or social considerations, which enables to establish the intentions of the respondents more clearly. Saunders et al (2003) says that data collected using open-ended questions allows individuals more flexibility in answering, which may confirm a hypothesis or other wise. The limitation or disadvantage of this approach is that it is subjective and can only be applied to a limited sample of participants (Saunders et el. 2003). Exploratory research will be conducted on a pilot group consisting of young internet users (mainly with Orkut profiles) within the age group 15-20 who will participate in a discussion on the following; the influence of motivations for using social networking sites on degree of interaction and word of mouth in United Kingdom. 3.2 Research Design A research design is a program that guides the investigator in the process of collecting, analyzing and interpreting observations. According to Nachmias Nachmias (1987) it is logical model of proof that allows the researcher to draw inferences concerning causal relationships among the variables under investigation. Consequently, the appropriate research design will depend on the problem to be investigated (Churchill, 1991), the purpose of the research, the research questions, and the state of the knowledge existing prior to the research plan (Eisenhardt, 1989). Research methods and data collection, form an elementary part of the research design. Typically, the research methods and the data collection techniques are functions of the purpose of the research design. The purpose of the research may be organized into three groups based on what the researcher is trying to accomplish: explore a new topic, describe social phenomena or explain why something occurs. The three basic types of research designs are: Exploratory (Case Studies), Descriptive and Casual. 3.2.1 Case Study The case study approach is the most widely used in management fraternity. A Case study is the collection and presentation of detailed information about a particular participant or small group, frequently including the accounts of subjects themselves. It’s a form of qualitative descriptive research and it deals intensely at an individual or small participant pool, drawing conclusions only about that participant or group and only in that specific context. This research design is not used to focus on topics such as discovery of a universal, general

Changes in the American Family Essay -- essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  As we have learned through Skolnick’s book, as well as Rubin’s research, the make up of the family is influenced by many factors. The economy, culture, education, ethnicity/race, and tradition all help to create the modern family. The last few decades have heavily influenced the family structure, and while some try to preserve the past, others embrace the future. Through it all, we find you can have both. The first part of Rubin’s book dealt with â€Å"the Invisible Americans.† One of the most thought provoking statements from the beginning, states: â€Å"Indeed, one of the surprising findings of this study is how much in common all these families have, how much agreement they would find among themselves- even about some of the hottest racial issues of the day- if they could put away the stereotypes and hostilities that separate them and listen to each other talk. For if we set aside race, there’s far more to unite working-class families than there is to divide them.† (15) For me, this set the tone for the book. More than once, someone from this study who was of a different culture or race then me, said something I know I had thought or even said before. I found it interesting because with some of them, I thought I was the only one who would feel that way; that it was a problem specific to one group. Rubin’s research shows that a lot can happen in just one generation. Much has been spoken lately of what Tom Brokaw has declared â€Å"The Greatest Generation;† those who fought in WWII. These Americans came back from the war, started families, and worked hard to achieve â€Å"The All American Dream.† But somewhere they must have missed something because this generation is the generation that produced the â€Å"pot smoking, free love hippies† who then produced the adults in Rubin’s study. What changed so much with a generation that was the epitome of hard work, discipline, and structure? Stephanie Coontz’s article, â€Å"What We Really Miss about the 1950’s† addresses that. The world between 1920-1950 is not what we think. There was a high murder rate, a substantial divorce rate, and â€Å"an older generation of neighbors or relatives who tried to tell them how to run their lives and raise their kids.† (Skolnick 33) Itâ⠂¬â„¢s this sense that their children see the world so differently that’s so hard for working-class parents. â€Å"For it seems to say that now, along with ... ... Really Miss about the 1950s† Family in Transition. Ed. Arlene Skolnick and Jermone H. Skolnick: Boston: Pearson Education, Inc., 2003. 31-39 Kamen, Paula. â€Å"Modern Marriage: From Meal Ticket to Best Friend† Family in Transition. Ed. Arlene Skolnick and Jermone H. Skolnick: Boston: Pearson Education, Inc., 2003 152-160 Laner, Mary Riege. Ventrone, Nicole A. â€Å"Dating Scripts Revisted† Family in Transition. Ed. Arlene Skolnick and Jermone H. Skolnick: Boston: Pearson Education, Inc., 2003. 143-151 Newman, Katherine S. â€Å"Family Values Against the Odds† Family in Transition. Ed. Arlene Skolnick and Jermone H. Skolnick: Boston: Pearson Education, Inc., 2003. 320-334 Rubin, Lillian B. Families on the Fault Line, New York: HarperCollins Publishers, Inc., 1994 Taylor, Ronald L. â€Å"Diversity within African American Families† Family in Transition. Ed. Arlene Skolnick and Jermone H. Skolnick: Boston: Pearson Education, Inc., 2003. 365-388 Zinn, Maxine Baca. Wells, Barbara. â€Å"Diversity Within Latino families: New Lessons for Family Social Science† Family in Transition. Ed. Arlene Skolnick and Jermone H. Skolnick: Boston: Pearson Education, Inc., 2003. 389-414

Parody Through Counter Examples Essay

Counter examples are used throughout this play, and is a key role in the parody of the play. On both male and female sides of the dynamics in the play the first one is right from the start. â€Å"the streets are absolutely clogged with frantic females banging on tambourines. No urging for an orgy!† (727) In the â€Å"Classical Age† of Athens upperclass women assumed the role of a housewife, where their duties were to either clean up the house or organize the slaves of the house to do it for them. It was unheard of for women to be out in the streets like this period much less at night. The women of Athens formed together to plot against the men to bring them home from the war. As the women were gathering to plan against the men, Lysistrata said, â€Å"I’m on fire right down to the bone. I’m positively ashamed to be a woman—a member of a sex which can’t even live up to male slanders! To hear our husbands talk, we’re sly: deceitful, alwa ys plotting, monsters of intrigue†¦Ã¢â‚¬ (728) this quote makes me laugh, because while she is saying this her and multiple women are plotting a way to get back at the men. This quote plays off the stereotype that a woman is always out to make a mans life miserable in everything they do, but this is exactly the thing they are trying to do. While the women are out in the streets they continue to show how ridiculous they are when they are complaining on how much they do for their men. This quote by Kleonike is a prime example, â€Å"They’ll be here. You know a woman’s way is hard mainly the way out of the house: fuss over hubby, wake the maid up, put the baby down, bathe him, feed him†¦Ã¢â‚¬  (728) Kleonike goes on and on about how much work they have to do, but she mentions that she gets up the maid, which does the work for her. This quote plays of the stereotype that women do a lot of house work, but in the play they have maids so obviously they are not doing too much. Counter examples are a huge part of the parody that is within the play, all of my previous quotes had stereotypes in them, but they all counter themselves. Parody’s are still very popular today, for example the movie Space Balls which is a parody of Star Wars. Space Balls makes fun of everything that is taken very seriously in Star Wars, which gives the movie that comedy feel a parody comes with. Throughout the play, parody is seen in both the men and the women. The stereotype that men are strong and tough is presented towards the beginning of the play at the gates of the treasury. â€Å"Never been confronted with such backtalk. Can’t allow it. Somebody pick up a log and pulverize that brass.† (740) Immediately following this the men are easily silence by nothing more than a bunch of women carrying water. These rough and tough men seen in the previous quote were defeated by nothing more than water. â€Å"[Shivering, the CHORUS OF MEN retreats in utter defeat†¦]† (742) After the men’s defeat they run away to the Commissioner, and he is sent home packing after several attempts to â€Å"out man† Lysistrata. â€Å"Gross ineptitude. A sorry day for the Force.†(745) This also relates to a parody in our modern day times with our own military. I here people complain about so many things our military does and stands for, yet the majority of the people criticizing are too afraid to join the military to begin with. So this â€Å"manly† stereotype applies to modern times as well, men are quick to jump up to fight someone, but do they go through with it most of time, no. This quick battle also shows how brutal these Athenian women are, when women of the classical age were to only be seen not heard. Women were used as trophies most of the time, to be seen only and never heard. In this quote you get a typical stereotype of the women of this time, â€Å"Glamor is our only talent. All we can do is sit, primped and painted made up and dressed up,† (729). Women were never known to be violent, but in this quick battle with the men and the commissioner we see how brutal these women are, â€Å"INTO THE FRAY! Show them no mercy! Push! Jostle! Shove! Call them nasty names! Don’t be lady like!†(745) In no way, form, or fashion are these ladies being lady like in this scene, which is another perfect example of parody runs wild throughout this play making it out to be the comedy it was made to be. All of these counter examples play favor to my leading argument which is the fact that the women in this play use parody the most through abstinence by withholding sex. This is the biggest parody of them all. This play revolves around sex, but the whole goal of the women’s tactics is to refrain from it. It’s easy to see with my following examples that this play uses parody around every turn. The parody in this play does not come without a type of counter example of a stereotype that is either assumed or given throughout the play. In this time frame, women would have never been allowed to do this. If you can put your mindset in the classical age of Athens it’s easy to see how funny and how much parody is actually used.

Revenge of 1984 essays

Revenge of 1984 essays To a large extent, I believe that television has damaged American families. However, I also believe that in some areas of television, it actually has benefited many of American families. Most of the things we see on television affect the way we perceive life. We watch television to escape from our families because television shows us how dull our families really are (Ehrenreich 138). Television basically stereotypes the ideal world that we should be living in. That is why Americans spend so much time watching television. For instance, the Disney Cartoons such as Bambi shows the forest animals living in peace. In real life, these animals would rather eat each other rather than spend a second communicating with one another. The cartoons are entertaining but at the same time it is giving us a false view on the reality of nature and animals. Television can exaggerate simple everyday occasions and twist them into a way that seems most entertaining to us. For example, the media can easily make their audience believe anything they want them to believe. I have seen several news stations exaggerate stories in order to get their viewers attention. For instance, the media had hyperbolized the terrorist attacks at the World trade Centers on September 11th, 2001. The way the media exaggerated the terrorist attack on the World Trade Centers made many Americans dislike Iranians all together. The media purposely indoctrinated Americans into thinking that all Iranians are the sole cause of the attack. They claimed that the Iranian Americans housed the terrorist and helped them with the attack. Thus, causing all other Americans to not trust any Iranian Americans. However, the media can also benefit American families by informing them of the latest news around the world. For example, when I watch the news I usually receive ver y beneficial information. I receive information o ...

Rosa Parks and the Montgomery essays

Rosa Parks and the Montgomery essays Rosa Louise Parks was born Rosa McCauley on February 4, 1913, in Tuskegee, Alabama. She was named after her grandmother, Rose Percival. Rosa was raised by her mother, Leona Edward McCauley, on her grandparents farm at Pine Level, a small community outside Montgomery. Rosa received her primary education in a segregated rural school. In 1924 she enrolled at the private Montgomery Industrial School for Girls known as Miss Whites School. It was so named after its principal and cofounder, Alice L. White. All the students were African-Americans, and all the teachers were white women from the North. She married Raymond Parks and began living in Montgomery, Alabama in 1932. In Montgomery, Rosa and Raymond learned about the National Association for the Advancement of Colored People (NAACP). The NAACP worked to help black people gain their civil rights. In 1943, Rosa joined the Montgomery chapter of the NAACP. She was elected its secretary and assisted the chapters president, Mr. E.D. Nixon. Rosa and Raymond devoted much of their time and energy to the organization. One cause they felt strongly about was the right to vote. On December 1, 1955, in Montgomery, Alabama, Rosa refused to give up her bus seat to a white man. When asked to move to let a white bus rider be seated, she refused. She did not argue, and she did not move. The police were called, and Mrs. Parks was arrested. There were 36 seats on each bus operated by Montgomery City Lines, Inc.. The 10 seats in the front were reserved for whites only. Even if there were no whites on the bus, blacks could not sit in the front seats. Instead they had to sit in the last 10 seats of the bus. The bus drivers could choose which passengers sat in the 16 seats in the middle. Blacks could take the seats only if no whites wanted them. Mrs. Parks action led to the Montgomery bus strike, which was the first large scale, organized protest ag...

Question 1 business ethic report Essay Example | Topics and Well Written Essays - 2500 words

Question 1 business ethic report - Essay Example Common ethical issues faced by international businesses include personal working conditions, child labor, and corruption among others. These issues create dilemmas to management, hence the need for a business to develop its own strategies to deal with them. Ethical issues and dilemmas may arise in four levels. These include individual or professional level, organizational level, industrial level, and societal and international level. In individual or professional level, a person faces pressure from conflicting interests or in circumstances that call for decision-making. At this level, ethical dilemmas may originate from personal situations or pressure from work. An individual or personal dilemma may spread problems in the organization if not dealt with early enough (Weiss, 2008, p. 98). Organizational level involves the duty of the business to the shareholders and stakeholders. Business will find itself in a dilemma with these two parties if it carries out unethical practices. For ex ample, the case of the American Airlines, where the company had to stop more than 900 flights in 2008 with the f correcting errors found in the wheels of these planes. This situation had put very many people at risk of death or harm (Weiss, 2008, p. 98). In industrial level, the company staff or workforce may be influenced to carry out some functions in the industry. Some of the business practices undertaken by businesses in an industry are unethical or illegal. Individual, professional, organizational, and industrial practices may conflict with those of societal and international levels. For instance, during the payment of cash to the government and offering tips to employees in a certain country may be unacceptable practices, but in certain countries such practices may be illegal and unethical, hence will be considered as bribery (Weiss, 2008, p. 99). Ethical behaviors According to David Smith, there are three types of ethical behaviors. These include universal base code, which re fers to behaviors that are acceptable all over the world. These are codes of conduct that do not change with time and are affected by geographical and culture of people. Super imposed codes change with culture, region and time. Lastly, legal codes or laws, according to David laws are full of limitations as measures of ethics. The current legal framework supports capitalism which has always been considered wrong. At this point, I will share my sentiments with Smith that, an individual’s views on what is ethical or unethical depends on where he or she is located. For example, many countries in the world have zero tolerance on drug trafficking and abuse. A country like Dubai, a drug dealer is likely to be sentenced to hanging while in some countries; some hardcore drugs are still legal. A person may commit an act that to others is immoral and unethical, but the person could still get support some individual especially of the same culture. With this in mind, SIG came up with its own means and plan to help in making ethical decisions. The ethical framework Each company should have a measure of standard to warn against any deviation from ethical practices. An organization should keep in mind laws governing completion in different companies, corruption, policies on human rights and safety of both employees and customers especially in the communist countries. Smith during his lecture suggested that businesses longing to succeed should not consider

Operations Management Research Paper Example | Topics and Well Written Essays - 2250 words

Operations Management - Research Paper Example Development of models attributed to numerous development cycle models exists and are developed to attain a range of goals. The process of choosing these models is immensely attributed to the eventual impact on the testing, which is done. In addition, it will define the techniques to be applied. Some of the software development models include RAD, Agile, Iterative and V models among others. In the case of regulation of the quality of assurance approaches, the software development cycle (SDLC) has distinctive features such as corrective measures, which defines the manner in which quality assurance should be implemented. The Plan-Do-Check-Act (PDCA) cycle is attributed to the repeated and continuous improvement of the quality assurance. This cycle is also called the Deming circle. It is imperative to note that, the application of the PDCA has proved to be more convenient and effective when compared to the adoption and use of â€Å"the right first-time† approach. It is justifiable that, the use of the PDCA cycle implies a continuous search for better approaches to improvement. The cycle is effectual in performing any kind of work and in managing programs. This cycle offers both permanent and temporary corrective actions (ALAN, 2013). For instance, the temporary action practically tackles and fixes the problem with the aim of attaining results (IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, ERSHI, JIANG, AND RUNLIANG, 2013).